▸ FOR REAL ESTATE AGENTS WHO ALREADY KNOW THEIR BRAND

Build your real estate brand guide.

Answer seven short sections. We'll generate a polished, copy-paste-ready prompt you drop into ChatGPT or Claude — along with your logo, listing photos, and any inspiration images — to produce a complete real estate brand guide tailored to your market, voice, and visual style.

Joe's tutorial — How to fill out the Brand Guide form
Watch the tutorial
▸ Picking up where you left off. We saved your progress from last time. Restore it?
▸ 01 · BRAND BASICS

What is your brand?

The foundation. If GPT only had this section, it could still draft a passable guide.

▸ 02 · VOICE & PERSONALITY

What does your brand sound like?

Pick the words that describe your brand as if it were a person. Then tell us how that person talks.

Tip: contrast pairs work well — e.g. "Professional + Warm" or "Bold + Approachable".
▸ 03 · VISUAL IDENTITY

How does your brand look?

Colors, fonts, and overall visual mood. Even rough notes here let GPT recommend a consistent system.

▸ 04 · IMAGERY

What kind of photos belong in your brand?

For each pair, tell us where you sit. (e.g. "definitely bright, leans modern, mostly candid".)

▸ 05 · WHERE YOU SHOW UP

Which platforms matter most?

And how do you talk on each of them?

▸ 06 · WORDS & RESTRICTIONS

What stays in. What stays out.

The phrases you love, the phrases that make you cringe, and the compliance rules anyone writing for you must respect.

▸ 07 · THE GOAL

What is the brand guide for?

The clearer the goal, the sharper GPT can make the prompt. Think about who will use this and what they'll build with it.

Draft saved
▸ GENERATING YOUR PROMPT
Translating your answers into a polished, copy-paste ChatGPT prompt. Takes about 15–25 seconds.